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Home / Products / The Hair Hug Towel™
DETAILS THAT MATTER
HOW TO USE
CARE INSTRUCTIONS
WHERE IT'S MADE

Say goodbye to rough terry towels that can break, stretch, or damage your delicate, wet hair (bye bye!).

The Hair Hug Towel™ is designed to care for your hair when it's most vulnerable. Made from wonderfully soft, lightweight CloudDry™ microfiber (80% recycled) with a gentle waffle texture. It took us 2 years and testing 80 fabrics to find the perfect one - trust us, this is it!

Our microfiber is light but super absorbent, soaking up nearly 4 times its weight in water and drying hair twice as fast as regular towels.

Sized to comfortably wrap even very long or thick hair, the stretchy band ensures a cozy fit without pulling, stretching, or tangling your strands.

Wind down and relax or go about your day and let this towel work its magic, delicately absorbing moisture and promoting healthy and happy hair that's easy to love. 

Pro tip: after removing the towel, apply a drop of The Elixir Hair Oil to the ends for maximum repair and protection.

Material: microfiber (20% nylon, 80% recycled polyester).

Size: 90 x 70 cm / 35.43 x 27.56 in

Packaging: waterproof, reusable EVA pouch with zipper closure.

The Details

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2x faster drying

Extremely absorbent - quickly dries hair by soaking up moisture instantly.

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CloudWave™ fabric

Advanced microfiber with a flat waffle texture - exceptionally absorbent yet gentle on hair.

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Time saver

Cuts hair drying time by up to half compared to a traditional towel.

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FAQ

What are the dimensions of The Hair Hug Towel™? Plus

The towel measures 90x70 cm when unfolded, making it large enough to accommodate even long and thick hair comfortably.

Is this towel suitable for fine and delicate hair? Plus

Absolutely! Our CloudWave™ microfiber is ultra-soft and lightweight, so it won't weigh down fine strands or cause breakage. The towel's feather-light feel and perfect-fit design (thanks to its generous size and stretchy band) means zero tugging at the roots, no heavy pulling on delicate hair, and none of that annoying hair-snagging you get with regular bulky towels. Your fine hair gets all the drying power without any of the damage.

What is The Hair Hug Towel™ made of? Plus

Our towel is crafted from CloudWave™ fabric - a premium, ultra-soft microfiber blend of nylon and recycled polyester. What sets it apart? While lightweight and relatively thin, it boasts a high density (310 gsm) and remarkable absorbency (380 wt%).

What does all this mean?
Our towel soaks up to 3.8 times its own weight in water, drying your hair quickly without leaving any damp, heavy feeling behind. It starts working instantly, absorbing moisture from the very first second for fast, effective drying.

Does this towel have any fastener? Plus

The Hair Hug Towel™ features a wide elastic band where you can easily tuck in the towel's end, allowing for a comfortable and secure fit around your head.

How long should you wear a towel after washing your hair? Plus

We recommend wearing it for a maximum of 15 minutes, depending on your hair’s density and length, to avoid creating a damp, warm environment that can cause scalp issues like dandruff or irritation. Leaving a wet towel on your head too long can also weaken hair follicles and lead to hair damage or increased oiliness. For the best care, gently squeeze out excess water with the towel without rubbing, then let your hair towel dry for 5-10 min and lightly finish with a blow dryer using heat protection.

Can a microfiber towel replace a hairdryer? Plus

Our towel is ultra-absorbent (soaks up to 3.8× its weight), cutting your drying time by half. Still, we recommend a quick blow-dry afterward for that perfect finish.

Is your microfiber towel suitable for curly hair? Plus

Yes, the microfiber reduces friction and frizz, helping to protect and define your curls’ natural structure.

What’s the towel packaged in? Plus

Your towel arrives in a semi-translucent, feather-light EVA pouch that’s both waterproof and reusable - perfect for stashing even a wet towel after swim or workout.