Faster drying. Less damage. More time for you.
The Hair Hug Towel™ cuts drying time by up to half while helping protect wet hair from friction, pulling and breakage.
Its generously oversized shape comfortably wraps even very long, thick or curly hair. No slipping, no heavy towel pulling at the roots. Finish your skincare, get ready for the day or simply take a moment for yourself - The Hair Hug Towel™ takes care of the rest.
Made for hair at its most delicate
Hair is especially fragile when wet. Traditional terry towels can create unnecessary friction, tangle the lengths and place tension on delicate strands, contributing to stretching, breakage and shedding.
The Hair Hug Towel™ was created to dry hair more gently, precisely when it needs the most care.
CloudDry™ microfibre
Crafted from exceptionally soft, lightweight and absorbent CloudDry™ microfibre, made with 80% recycled polyester.
Finding the right fabric took two years and 80 different textile trials. We were looking for the perfect balance of softness, lightness and high-performance absorption — and this was it.
CloudDry™ absorbs almost four times its own weight in water and helps hair dry twice as fast as with a standard towel.
Its smooth, flat waffle texture gently wraps the hair without roughening the surface, pulling at the strands or creating unnecessary tension.
Designed also for long and thick hair
Measuring 90 × 70 cm, The Hair Hug Towel™ comfortably holds even very long, thick or voluminous hair.
There is no need to squeeze your lengths into a towel that is too small or leave the ends exposed. Every strand fits inside, allowing the fabric to absorb moisture evenly and comfortably.
Stays perfectly in place
A soft, flexible band keeps the towel securely in place, however busy your morning may be.
Lightweight and comfortable to wear, it stays put without pulling, tangling or placing unnecessary weight on the hair and scalp.
The result
- Faster drying
- More time for you
- Less friction and risk of breakage
- Fewer tangles
- Gentle, comfortable drying for even long and thick hair
Pro tip: after removing the towel, apply two drops of The Elixir Hair Oil to damp ends to smooth, nourish and help protect them from dryness.
Material: 20% nylon, 80% recycled polyester
Size: 90 × 70 cm
Suitable for all hair types
Packaging: reusable waterproof EVA zip pouch
For hygiene reasons, please do not use the product before deciding whether you wish to return it.
