Our Story

Luãre is a modern hair care brand
rooted in minimalism and well-being.
Believing in “less but better,” we offer exceptional results with fewer products, making your hair care routine an effective, relaxing and uncomplicated ritual.
Enjoy a daily moment of wellness that helps you slow down, re-balance, and feel at your best.
It all started in a bathroom.
After moving into a new home, our founder, Monika Frydrych, noticed that instead of reducing things during the move, the number of cosmetics on her bathroom shelf … had actually grown.
"After a busy day of unpacking and settling in, I wanted to enjoy a relaxing bath to unwind".
“Instead, I found myself surrounded by too many products, each for a different ‘problem’ I was supposed to have. My bathroom was overwhelmed, and the experience was, well, far from relaxing” – Monika recalls.
"I looked at all these products and realized I didn’t really need them".
“And as a mom of two little boys, I didn’t even have time to use them all.
Not to mention, my hair didn’t even look its best because it was simply
too much. I wanted less, but better”.
That's how Luãre was born
Out of curiosity, passion, and intention, driven by the desire to redefine and elevate the hair care routine into a simple but effective and pleasant ritual.
Luãre got its inspiration from the concept of a capsule wardrobe.
Think about it as a cashmere sweater, little black dress, or a timeless wool blazer – but for your hair. Highest quality, matching, and multipurpose products and accessories that will stand the test of time.
Luxury products for daily hair care.
Consciounsly made with clean, scientifically proven ingredients, perfectly formulated, multipurpose, and complementing each other.
Completed with luxurious accessories handmade in Switzerland and France, designed to stay with you for years and more.
Discover our Capsule Collection
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Variant Product
The Coastal Comb
63 € Select options This product has multiple variants. The options may be chosen on the product pageRated 5.00 out of 5